When creating a blog post in the Wix Blog Application, it is important to follow specific SEO and Setting steps for maximum exposure.
For each blog post, you can do the following tasks in the editor to make an impression on the search engines.
Go to your blog page in the editor and choose Manage Posts.
I will use the title of “Reflecting on the last 6 months” as an example.
First of all, look at the title and ask yourself if this is something that somebody on Google would search for? Few people would be searching for that exact title, but what if we had a title of “Reflecting - Six months for our New Cooking School in Fresno” (This includes search terms like Cooking, School, Cooking School in Fresno, Cooking in Fresno, etc.)
Next, while in the editing mode for a blog, click on the SEO button on the left-hand navigation. You will be in the SEO Assistant which will do everything for you with a few of these tips.
The first thing we’re asked for is a focus keyword. It should be part of your title so we might say “New Cooking School in Fresno”.
Turn on indexing. You always want them to be indexed unless you want to archive and forget them.
If you have any images, which I would suggest adding at least one, you need to describe them in the alt text. If you were blind, how would you like the image explained? Example: “A cooking student asking a question in their classroom about ingredients at Fresno Cooking School”. Notice how I combined some key words in the description. You can add this Alt text when you first add an image into your blog by clicking on the settings wheel when the image is clicked in the editor.
A Meta Description is a keyword, or key phrase-rich sentence or two. Keeping it under 160 characters is best. For Example: "Study Cooking in a friendly, in-person, or virtual environment that focuses on easy recipes and healthy food preparation. Join our Cooking School in Fresno".
The next step is to click on the Settings button in the left-hand navigation.
Make sure you have a Publish Date and Writer filled in. The publish date can be changed if you have updated but want to keep an older date.
If you added an image in the document, it may show here in the image area, but you can change it to show something else for social posts and to show on the blog index.
Click on the Advanced tab at the top of the picture area.
Fill in an excerpt. Something similar to the Meta description but it should be a sentence from your content. Maybe something that catches attention. Example: “We are planning a 2 for 1 discount for friends that want to cook together in the near future, so we hope to see you there!”
It is important to also choose Related Posts so that at the bottom of the current post, the reader will see more posts that they can click on and continue to engage in your site. Maybe this could be a post about preparing a certain dish, or important cooking tools.
Turning on commenting is up to you. It can invite some bad elements as well as good ones so keep a close eye on it.
Next, Click on Categories and set some categories for the kind of posts you make. For example: Cooking School, Learn Cooking, Curriculum, Recipes, Food Prep Tips, etc. Then assign appropriate categories to each blog. More than one can be assigned to a blog.
Tags can be assigned for searching on your blog page. This is helpful when you have lots of posts. These are usually like hashtags.
And that should help to boost your blog posts in Google when they pick them up. Many blog posts don’t gain traction due to poor SEO upon creation. Lots of visits may come at first, but without good SEO, most of that traffic is lost in the analytics.