Search Engine Optimization Help
If you want to make sure your site is being ranked well with search engines, then there are some things you will want to avoid.
You’ve decided on a bunch of keywords that you think would be best to bring people to your site. If you create pages with lists of keywords, attempt to "cloak" pages by putting keywords on them and making them invisible, or put up "crawler only" pages, or if you try to create pages, links, or text that you don't want visitors to see, Google considers those links and pages deceptive and may ignore your site.
SEO (Search Engine Optimization) services are not all the same. Some companies claim to "guarantee" high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content, others employ deceptive tactics to try and fool search engines. Be careful; if your domain is affiliated with one of these deceptive services, it could be banned from search engine indexes.
Don't use images as a way to let visitors know about important names, content, or links. The search engine crawlers know that text is contained in your graphics. Using ALT attributes for images can help you meet the accessibility rules, and let people know what is written in the image.
Don't create multiple copies of a page under different addresses or URLs. There are legitimate uses for this if you want someone to be able to print a copy of all the text on a page but not the graphics. Setting up a canonical indicator or preferred page pointer would be a way to not get penalized for duplicate pages.
Making a site that is not accessible to those with disabilities can also get you ignored or even penalized. Knowing how to make your site accessible and creating an accessibility statement is an important step towards better ranking.
To find out more about the Do’s and the Don’ts, or to have your site SEO checked by an expert, talk to Ron.